Simple Marketing 101

August 28, 2008

I am a great fan of marketing. Marketing is both a science and an art.

I don’t know who came up with this material but I am sure he is a marketing genius. The material is entitled: Marketing 101 made simple.

Figure this out.

  • You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” That’s Direct Marketing.
  • You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him.” That’s Advertising.
  • You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m very rich. Marry me.” That’s Telemarketing.
  • You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, and offer her a ride, and then say, “By the way, I’m very rich. Will you marry me?” That’s Public Relations.
  • You’re at a party and see a gorgeous girl. She walks up to you and says, “You are very rich. I want to marry you” That’s Brand Recognition.
  • You see a gorgeous girl at a party. You go up to her and say, “I’m rich. Marry me.” She gives you a nice hard slap on your face. That’s Customer Feedback!

The last one is really the punch line.

Now here is the key.

The best form of advertising and the most effective one at that is called Viral Marketing or better known as “Word of Mouth” advertising. It’s when people begin to talk about your product or services in a very positive way and word goes around. When this happens, you know you have achieved a certain level of success. Now let’s talk about this concept and see how it applies to your life and mine.

There are people who make a career out of advertising themselves.

They love the spot light. They donate money to charity, they do good works but they expect a lot of returns in form of public acknowledgement and recognition. And the moment you fail to do so you incur their rage and wrath. I know a couple of people like that. Pretty soon, the respect they want dissipates as word of mouth travels and they travel fast.

Some people worry too much about their reputation but they never take the time to develop their character. They key is to understand that all we need to do is to work on our character and our reputation will take care of itself. Viral marketing takes care of this.

Here is a worthy reminder. If you have to tell people who you are… then you’re not!

There are those who stand behind the microphone and speak passionately against sin and unrighteousness but they lie, slander, deceive and cheat and though they may be able to fool some people some of the time, eventually what they truly are will be found out. Again, word of mouth or viral marketing makes this happen.

And then there is the rare breed of people who do good works out of love. They have a sense of mission and an intense desire to make a difference in the lives of others. These are the people we truly admire. They don’t want the applause. They feel uncomfortable when they are publicly recognized. But they cannot hide this from the world. They cannot remain anonymous forever because viral marketing or word of mouth makes reveals who they are and what they have done. Let their tribe increase. We need more people like these in our country.

Suppose you have been doing well but your good deeds are not recognized nor is it appreciated. Don’t feel bad. Remember that there will always be at least One who sees you and knows what you are doing. Words of wisdom: “But when you give to the needy, do not let your left hand know what your right hand is doing, so that your giving may be in secret. Then your Father, who sees what is done in secret, will reward you.

If it’s good products and services, you need to advertise but if it’s all about you…let others do the talking.

Remember this: When you talk about yourself that’s bragging. But when others talk about you now that’s a fact!

This Post Has 10 Comments

  1. Rojessa Mae Astillo

    wow! may natotonan na naman ako. sana lahat ng speech mo nandoon ako. i’ll keep on visiting your site. madaming akong natututunan about business. hehehe… entreprenuership student po kasi ako. God bless mentor

  2. Remia

    wow, thank you very much for a wonderful article.
    napakagandang basahin at isabuhay.
    salamat po uli, you are an inspiration.

  3. cvm

    Great article Mr. Kong. I especially like the statement: “If you have to tell people who you are… then you’re not!” The marketing analogies were insightful and funny as well. I think you are doing a good job spreading words of inspiration to Filipinos. Sometimes, words like these are all we need to change and improve our lives. And I’m glad there are still some people out there such as yourself who dedicate their lives for the good.

  4. Raquel

    Truly inspiring! i heard about you Sir, from my boss who attended one of your talks in Southern Mindanao. (Viral Marketing 😉 I think I would be visiting your site regularly now.

  5. michelle

    very nice article 🙂

  6. Joey Sison

    Francis I really like how you deliver talks both on seminars and on radio for business matters. I am a speaker myself and found the ideal inspiration in you in making a highly personal approach towards your audience. I hope to be able to attend one of your future seminars here in Cebu again. Thank you very much!

  7. WENDZ


  8. Flora

    Great Article!

    Simple And Straightforward!

    I just Love it!

  9. irish

    nice sample of strategic marketing..catch up po ang punch line..

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