Before we embark on some lofty goals, we need to first determine our “non-negotiables.” To be honest and not to cheat – that is non-negotiable. To stay faithful to the wife of my youth-that is a non-negotiable. To love God, love my wife and love my kids (in that order) is non-negotiable. To be a decent person whether in my personal realm or in doing business is non-negotiable. If we have our personal values in place, then it is not difficult to make a decision.