I remember the battle cry of the 80’s and the 90’s was: “Quality!”
Consultants were busy and excited in bringing out cases after cases of Japanese businesses that modeled quality of which Toyota reigned king!
Even Filipinos and American executives engaged themselves in corporate babble using Japanese words and terminologies of which the word “Kaizen” was chief. Quality was the buzzword. You may be familiar with other words like TQM. Six Sigma. Zero Defect.
And then something happened. Computers and technology came into the picture. Suddenly all the management programs become commoditized. Companies with money buy the same program which in effect led to consumer’s benefits as products and services improved dramatically. However, quality now no longer becomes cutting edge. Quality now becomes minimum entry requirement in order to survive the highly global competitive world.