Selling Quips

Here are some good quips about selling:

“Sell the benefit, not your company or the product. People buy results, not features.” – Jay Abraham.

Boxing promoter Don King says: “If you want to sell a steak, you can’t just have the sizzle, you gotta have sauce.”

And my favorite is:

Earl Wilson says: “To sell something, tell a woman it’s a bargain; tell a man it’s deductible.” Features tell. Benefits sell.