You need to care deeply in order to challenge someone directly. The person must feel that your feedback comes from genuine concern for them—their role, their performance—and that your intention is to help them improve. If your feedback comes from a place of punishment, shame, or dominance, it won’t be effective. However, when people know you’re in their corner, they’re more likely to accept even the toughest feedback. #PassionPurposeProductivity
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